Google Now comes to iOS nine months after it launched
on the Android operating system
The Google Now service is being
extended to Apple's iPhones and iPads.
Until now the product - which suggests "answers before you ask" - had been
limited to devices running Google's own Android operating system.
Unlike the original version, Google Now only works within the firm's Search
app on Apple's iOS platform - potentially limiting its appeal.
One analyst suggested the launch indicated that the firm's priority was
securing the widest audience possible.
"Google is going to put its technologies onto other platforms whenever it can
draw people into its services," said Brain Blau, consumer technology research
director at the consultants Gartner.
"They do want to entice people to buy Android devices, but they know not
everybody's going to, and they still want to deliver their services - especially
for people who are already using their products on iOS."
iOS powered 29% of smartphones sold in Great Britain between December and
February, according to fresh data from
market
research firm Kantar Worldpanel. It said Android accounted for a further 58%
of the market.
Siri rival
Google Now works by offering "cards" filled with information designed to be
useful to a smart device user without them needing to type in a search
request.
It works by accessing the machine's location data, and analysing the contents
of the person's Gmail and Google Calendar records as well as their past Google
searches.
Examples of the results given include:
- Maps suggesting the quickest route home based on the amount of traffic on
the roads and the user's location and web history
- Flight departure updates based on bookings made earlier, details of which
are saved in the person's email account
- Suggested nearby restaurants, museums and shops
- Live sports match results based on Google's knowledge of which teams the
user follows
Google Now can bring up driving direction advice in
its iOS Search app
Those worried about privacy issues can restrict which information is stored
and used.
The cards are accessed by swiping up the bottom section of the Google Search
app's screen, and the user can then scroll through a selection of the various
categories generated.
The facility could potentially draw users away from using Apple's own
personalised search tool, Siri, which relies on users instigating a request.
However, the fact that it involves more screen presses to access Google's
information could discourage some from using it.
"The big difference is that Google Now isn't limited to the search product
when used on Android - it's connected to the OS [operating system]," said Mr
Blau, referring to the fact that the Android version can be activated by a
single button press and be set to bring up high-priority card alerts when the
app is not open.
"So there's a big user interface difference and they may have different usage
patterns and interaction paradigms because of that."
Prompts
A comparison chart posted online by Google also shows that the iOS version of
Google Now
only
offers 21 of the 29 types of cards available on Android.
Missing categories include Nearby Events which brings up concerts and other
shows; Research Topic which offers web page suggestions based on earlier
searches; and Fandango which reminds a user when they need to leave home to
arrive at a cinema in time for a pre-booked show and then brings up their
electronic ticket when they arrive.
Several tech sites,
including
Cnet and
The
Next Web, have reported that the search firm might next bring the Google Now
service to its Chrome browser and possibly its search webpage based on analysis
of changes to the firm's code.
More will be revealed when the company hosts its annual Google I/O developers
conference in San Francisco between 15 and 17 May.
Sumber :
BBC
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